5 Key Google Analytics Report Tools Every Webmaster Should Take Serious

Google Analytics is a free website report tool for webmasters. However, there are certain Google analytics report tools that every webmaster should take seriously.

Every webmaster uses Google Analytics to understand how people interact with their websites. Do you wonder why millions of websites are using Google Analytics?

Because it gives you the graphical details of what’s happening to your website. It helps you understand key information in terms of traffics as well as conversions.

It’s easy to set it up as it only requires a little bit of setup. Then you are as good as go. Within a few days of installation, you will be able to understand your site better.

You’ll get to know who your visitors are and where they come from. Also, you will know what they’re looking for and how they are getting to your website.

Google analytics account set up

With Google Analytics, Google has been able to create a website companion that has been widely accepted. All you will need for you to be able to use Google Analytics is to set up an account with them.

It’s even easy nowadays because your single Google account can give you access to other Google services. You can use your account to access YouTube, Google Drive, Google webmaster tools, Google Adsense, and Google Analytics.

After you set up your account, Google Analytics will provide you with codes. You need to insert these codes into every page you want to track.

Once this is done, your Google Analytics will track your website. It will give you an overview of your site’s performance.

Key Google analytics report tools

Once you have set up Google Analytics for your website, you can log into your account. Then, you can explore the report tools in the dashboard.

There are some really good and useful reporting tools on the left-hand side of the dashboard. Most of these reporting tools can be easily customized and segmented.

You can use it to generate reports based on visitors’ locations and browsers used to access your site. Below are 5 major Google Analytics report tools you should take seriously.

#1]. Visitors overview

The visitors’ overview is an important tool in Google Analytics. It provides a report on your website traffic. Visitors overview reports include page views, the average length of visit, and bounce rate.

It’s not just about telling you who visits and where they come from. It also shows how many visitors are unique. Understanding your visitors overview can help boost your SEO strategies and your traffic source.

You can see what devices they use and the type of browser they have. You can be able to pull out more in-depth information but this will give you a good indicator about your site visitors.

#2]. Traffic sources overview

A traffic sources overview will enable you to understand how people/visitors are getting to your website. This means it shows the percentage of users who reach your website. They may type your URL directly into their browser.

Also, they can come from search engines, referring sites, emailed links, and social media. This tool is very important for webmasters.

It helps you see how well your website is doing on search engines. As a webmaster, you can see which marketing activities brought traffic to your website using this Google Analytics tool.

#3]. Referral traffic

This is the report that helps you understand through which website your visitors come from. This referral traffic could be through websites that are linked to your website.

For example, you can participate in marketing activities. These include link exchange, forum posting, guest posts, and social media marketing.

This Google Analytics report tool will show you which marketing activities bring the most traffic to your website. This way, you can keep doing them and get even more visitors.

Some people get traffic through their activities on such social media websites as Facebook, Twitter, Youtube, and others. You need referring sites tool to know the exact site visitors were at before they arrived at your site.

#4]. Keywords

Keywords are very important for your website’s success in search engines. Most of the traffic comes from keyword searches.

This Google Analytics report tool helps you understand the keywords people use to find your website. It also shows how often these keywords are used.

You can also get detailed information on each keyword such as length of visit, number of pages viewed, and conversion rates.

#5]. Content overview

The Google Analytics report tool helps you see how people use your site. It shows which pages or posts are the most popular.

Moreover, the popularity of your content, pages, or posts will give you an overall insight into your website performance.

This is useful because you will know what brings people to your website. This way, you can build on that.

Conclusion

It’s important to know that the reporting tools listed above are not the only ones Google Analytics provides.

There are many other Google Analytics report tools on the dashboard. In short, these tools can help you see how well your website is doing.

This way, you can make improvements to increase your website’s visibility.