How To Effectively Market Your Dental or Healthcare Practice

Marketing your business online is not just about promoting your business here and there on social media. You simply have to do more than that to be able to get your business in front of potential customers.

The fact is that general business marketing requires targeting the right audience. Furthermore, you will also have to reassess your marketing strategies and the marketing materials for your business promotion.

Therefore, marketing your own dental practice isn’t just about the odd promotion or social media post. It’s safe to say that marketing something that’s seen as routine, or a once-a-year visit isn’t going to be on people’s minds as much as say, the latest smartphone or viral trend.

marketing your dental and healthcare practice

However, you will need to market your practice to the local community to ensure that people continue to walk through your doors. This is the best way to make them aware of your presence in the community. Below are some of the stuff to consider if you want to market your dental or healthcare practice:

#1]. Take pride from the inside

Part of your marketing strategy should be creating a dental practice that feels unique. What is it about your surgery in particular that will keep people coming through the doors? What is it about the service you offer that will keep patients reassured and comfortable?

In essence, your surgery should feel clean, but not surgical – it’s scary enough to visit the dentist without the feeling of going into major surgery. Counter displays and replenished equipment is also a good way to visually showcase your dental surgery.

This will show that your clinic is looked after and that you take pride in its appearance. Having children’s toothbrushes on hand to offer parents and recommended products on hand leaves visitors with the feeling that their patient care was seamless and easy.

Online suppliers, such as Kent Express, have a long history of working with local dental practices and supplying their equipment. Their website showcases a wide variety of dental care products, both for practitioners and patients.

#2]. Schedule reminders

Many patients at your surgery will only be visiting once a year, or every six months. Unless your visitors happen to be incredibly organised, they may well forget that they have an appointment booked. If they miss their appointment, they may feel slightly irked that they weren’t reminded, or that they weren’t prompted well in advance.

Setting up email, text and phone reminders will not only ensure that you don’t waste practitioners’ time in terms of scheduled appointments, but they will feel re-engaged with their dental practice. It shows patients that you want to keep their custom and value their health.

#3]. Create an online and offline community

A local dental practice can’t market itself like a global organisation – surviving relies on your local community to spread the word and return for the good care they received. This should be achieved by both online and offline methods.

First and foremost, your customer service and encouragement of recommendations should be driving the footfall from regulars and those who live immediately near your practice. On top of this, your online presence should be modern and efficient:

Your Google My Business profile should be informative and up to date. Missing information can be off-putting to new visitors.

All the appropriate social media profiles should be up-to-date and posting new offers and information – particularly profiles that are designed for local businesses, such as Facebook.

Your website should be easy to use, appealing and have all the relevant information.

Marketing your dental practice should never rely on one singular approach. Adding variety to your methods and remembering to value your current customer base should all help to ensure you gain regular footfall through your doors.