Hashtag Marketing: Best Tools to Monitor Hashtag Performance
Arguably, hashtags have become the most important feature on Twitter. And today, brands are now using hashtag marketing to expand their social media marketing reach.
Hashtags were originally introduced on Twitter in 2007 to make it easy for users to search for content and find specific relevant updates.
Since then, it has become been adopted by other social media platforms like Facebook, Instagram, etc. For businesses and marketers, hashtags offer an opportunity to help marketing campaigns reach a wider audience.
Using hashtag for brand awareness
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Hashtags have become one of the most important marketing tools, especially on Twitter. Hashtags marketing is like keywords marketing on social medial and it lets brands and marketers target the right audiences.
Brands use hashtags in their marketing in a variety of ways. Marketers and brands can use hashtags relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter search.
However, to get the most out of your hashtag marketing, you’ll need to define your goals and hashtags marketing strategies to engage your audience. It’s either you use hashtags to discover content or to contribute to a conversation.
Tools to monitor hashtag marketing
For brands and marketers, using hashtags is very important. But it’s advisable to be mindful of how you use hashtags in a tweet. This is because too much of hashtags in a tweet can negatively affect your engagement on Twitter.
However, on Instagram, you may have to use more than 8 hashtags before you see a dip in engagement.
Most of the social media platforms don’t really offer analytics tools to measure or monitor hashtags on their platforms. Below are some of the best tools you can use to monitor hashtag performance.
#1]. @ Keyhole
Keyhole is one of the best tools for hashtag tracking and hashtag analytics. It offers real-time engagement and reach metrics so your data is always accurate and ready to go.
This tracking tool has a dashboard displaying essential hashtag performance metrics such as impressions, reach, most effective, best ones, location, demographics, and sentiment. This tool also has a nifty influencers tab for identifying key influencers engaging with the hashtags. If you are interested, here are some of the key features:
- Real-time data
- Hashtag analytics
- Influencer marketing
#2]. @ Brand24
Get Brand24 if you are looking for a social media monitoring tool that supports social media and hashtag analytics. It’s a compelte tool for monitoring brand mentions across social, news, blogs, videos, forums, reviews and more.
Also, you can use Brand24 to monitor your hashtags on Twitter and TikTok. The tool lets you monitor and analyse your hashtag mentions across social media, websites, blogs, discussion forums, and other publicly available sources online. If you are interested, here are some of the key features:
- Online reputation
- Engage customers online
- Measure marketing/PR efforts
#3]. @ RiteTag
RiteTag is another great tool that you can use to monitor hashtag performance. It offers instant hashtag suggestions for a word or a shorter text on any site and on mobile.
The tool can suggest relevant hashtags for you if you’re creating a branded hashtag. Also, it accompanies suggested hashtags with information about reach, exposure, and retweets. You can even get instant feedback on your hashtags and get recommendations on hashtags not to use. If you are interested, here are some of the key features:
- Real-time data
- Hashtag analytics
- Instant hashtag suggestions
#4]. @ Hashtagify
Hashtagify helps you find the top relevant hashtags for your brand and trending topics on Twitter and Instagram. This helps your brand to build relationships with audiences and improve engagements on key topics.
This is a great tool that can help boost success in your hashtag marketing efforts. It lets you pick the hashtags that work best for you and explore popularity, correlations, trends and much more. If you are interested, here are some of the key features:
- Drive up engagement
- Find the right hashtags
- Get insights to plan ahead
#5]. @ Hashtracking
Another great tool for brands and marketers to monitor and track hashtag performance, Hashtracking offers an easy-to-use social media analytics tool to help take your marketing efforts to the next level. You can curate content, grow a community, create award-winning campaigns with graphic live social media displays.
Also, this tool provides real-time hashtag tracking and performance analytics. And for free members, it provides historical performance analytics. Users can creatively create hashtag tracking reports in a more visually attractive and easily understandable way. If you are interested, here are some of the key features:
- Real-time reporting
- In depth analytics / infographics
- Recover social media data
Thank you very much for recommending Brand24! 🙂
Amazing post! I would like to share one more tool… Trackmyhashtag. It is a wonderful hashtag tracking tool that helps to monitor the performance of any hashtag and helps to plan an effective marketing strategy.
You should consider this tool also, it will add some value to your post and your readers will definitely find it helpful. You can visit and try to check it yourself.
Excellent post. You should consider one more tool name TrackMyHashtag.
It is a Twitter hashtag tracking tool that can fetch any kind of Twitter.
Your readers will definitely find it helpful.
You can visit and check this tool.