How To Boost Your On-Page SEO and Ranking

Nowadays, boosting your on-page SEO has become really essential if you want to outperform competitors with your business website.

As a matter of fact, one thing is to create a mountain of content for search engine optimization but how well are your web pages performing organically?

In essence, you can not be creating awesome content and struggling to rank well organically, it means you need to work on your On-Page SEO.

It’s all about getting the right traffic to your website and you have to put in the effort to achieve this goal.

Generating more leads from webtraffic

If you are running a business website, it’s important to make lead generation via your web traffic your number one goal.

The fact is that it’s not just about having a business website, it’s also about driving web traffic to the site.

Mind you, getting people to visit your website is good but how well are you converting your website visitors to customers?

Do you have the right tools to convert visitors into potential customers? In essence, how often do you turn your website visitors into customers?

As a business owner, are you using the right tools like Leadfeeder not only to attract but also to acquire new customers?

Leadfeeder is one of the best sales and marketing tools designed for salespeople, marketers, and agencies to get better results.

The tool helps business owners to identify and uncover hidden leads as well as new business opportunities with ease.

How to boost your on-page SEO

No doubt, on-page SEO is essential to the success of any website. In short, a successful on-page SEO campaign can have a massive impact on your business.

Where is your website traffic coming from? If you want people to find your business through a Google search, then you should make search engine optimization (SEO) a priority.

As a matter of fact, you will not be able to generate leads for your business if nobody can find your business website online.

According to Intergrowth, about 68% of experiences on the Internet start with a search engine. What happens after someone makes a search is the fact that the top result on Google has a great chance of getting clicked.

Mind you, most people won’t even bother to click on the second page of the search results. It means if you’re not on the first page of the search results, you are missing out on a big chunk of potential traffic.

So, why are other websites ranking higher than you on Google? It’s because they are making a conscious effort to improve their SEO. If you want to boost your on-page SEO, below are some of the steps to take:

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#1]. Optimize each page

On-page SEO is the sum of many parts: technical setup of a page, keyword optimization, content structure, and more. You have to optimize each page following detailed and actionable tips.

Use SEO audit tools and on-page SEO checkers to get optimization ideas and strategies you can use to boost your website traffic.

With this, you will be able to get content improvement ideas and user experience tips, as well as technical fixes to improve your site performance.

Below are some of the reasons why you should optimize every page on your website for maximum exposure:

• Optimization helps search engines to understand your pages.
• Keywords help visitors find what they want.
• Each page can rank for different keywords.
• Unique title tags and meta descriptions can improve click-through rates.

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#2]. Get content right the first time

The better your website pages meet your audience’s needs, the more they will engage it. This is why it’s important to get your content right the first time.

It’s all about creating content that people will find useful. You can use keyword tools to create better content that will perform well on search engines.

Also Read: How to Create Killer Interactive Content

Also, making use of SEO writing assistants or tools can help ensure your copy resonates with your audience, giving you tips for related keywords to include or how to optimize images, tags, and links.

Additionally, you can repurpose your existing content with ease by converting them to visual content such as infographics. Similarly, you can even convert them into downloadable PDF files.

However, you have to try and focus on the three main goals below as you are creating your content:

• Always be mindful of search engine optimization.
• Boost audience engagement with interactive content.
• Boost your conversion rates and lead generation.

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#3]. Close the keyword gaps

Sometimes called competitor keyword analysis, keyword gap analysis is a process of identifying valuable keywords that your competitors rank highly for.

For this, you can use a tool like SEMrush keyword gap tools to compare the keywords driving traffic to your site and to your competitors. This is simply the best way to find keywords you are missing out on.

But how do you do a keyword gap analysis? Enter the URL of your page and the relevant page URLs of your top competitors in the keyword gap tool.

Alternatively, you can add the URLs of the top-ranking pages for your target term. It’s the best way to understand why your competitors’ websites outperform you.

Check which keywords your competitors are ranking for that you aren’t or keywords that rank lower than those of the competition. Improve or add content to the page to target these keywords more efficiently.

In some cases, even simple things like optimizing your subheadings to include important keywords can make a big difference. Below are some of the best ways to filter keyword metrics:

• Core: Keywords shared by you and your competitors.
• Wins: Keywords where you have the biggest share of traffic.
• Opportunities: Keywords where your competition is getting traffic, but you are not.
• Losses: Keywords where you are getting less traffic than your competitors.

   

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