How Strategic Ads Placement On Your Website Can Help You Kill Google Panda Updates

Google Panda Updates are all about website relevance, quality and general usefulness of the website to the visitors.

When people visit your website, often from a keyword search on a search engine, they should find relevant information. The information should relate to that keyword.

This is what the giant search engine company aimed to improve with its Google Panda Updates.

Google is a search engine and wants to remove websites that trick people into visiting. These sites offer little or no keyword information.

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Quality content and Google Panda

Quality content is important for Google Panda updates. In fact, it’s one of the SEO strategies to conquer Google Panda updates.

As a matter of fact, we all know that Google wants sites with good content to rank higher in its search results pages.

However, some websites are stuffed with certain keywords just to be able to get traffic via search engines through these keywords. When visitors use Google to access these websites, they may not find the right information they need.

This is why Google is trying to improve user experience. Google’s focus on quality is clear in its recent Panda updates. It is designed to penalise websites that do not follow its quality guidelines.

A quite large number of websites have been penalised for this. It has resulted in these websites being taken off Google SERPs with Google Panda updates.

How strategic ad placement can help

Bloggers all want to be able to generate some kind of revenue from their blogs. They can achieve this through ad placements such as Google Adsense, banner ads, sponsorships and others, and Google doesn’t mind that at all.

Google doesn’t mind bloggers making money through ads placements. But the fact still remains that the ads on your website should not hinder your visitors and readers.

Therefore, if you are using ads on your site, make sure that visitors to your website don’t get irritated by the ads.

The ads on your website must be placed in accordance with Google Ad placement policies.

Always remember that Google search engines do not send visitors to your website just to view ads. They are looking for informative content on your page.

Make sure you feed them with valuable content, and they will subsequently become loyal visitors or readers.

If you want ads on your site, place them wisely with a proper design strategy. Check out Google AdSense; it offers suggestions on how to place adverts on your website in ways that conform with Google guidelines.

Smart ways to increase ad revenue

It’s true that higher click-through rates give webmasters incentive to place ads above content. But CTR isn’t the only way to increase earnings.

You can optimise several other factors to your long term advantage. If you are an AdSense publisher, you are familiar with the concepts below.

1. Ad Coverage
2. Cost-Per-Click (CPC)
3. Cost Per Impression (CPI or CPM)
4. Impressions

All of these can be optimised for higher earnings. Number 4, impressions, is the most actionable from an SEO point of view. If you’re producing great content and promoting it the right way, then your pageviews will soar.

If you sell ads, produce the best content you can, and you can sell your premium ad space for top dollar.