Key Social Media Statistics to Know in 2020 [Infographic]

How well are people using social media in their daily activities? With this latest social media statistics, you’ll understand why social media has become the best platform to be for brands and marketers.

According to Statista, there was about 2.95 billion worldwide social media users in 2019. However, the number is projected to increase to almost 3.43 billion in 2023.

Today, when people talk about internet marketing, social media platforms are one of the essential parts of it.

The projected figure above shows that social media is where the people are. Also, it means that the platform has become one of the mainstays of business marketing.

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Key social media statistics for 2020

Social media usage is one of the most popular online activities. But how well are small businesses using social media as a marketing tool? Is your business getting the best out of your social media efforts?

Nowadays, there is more to social media than just having your business on the platforms. In essence, it’s not just about being on social media, you’ll need to learn how to leverage social media for brand awareness and sales.

Courtesy of Oberlo, the infographic below highlights some of the key social media statistics for 2020. It showcases essential data about social media usage, performing platforms for social media marketing, and it includes interesting data on how small businesses are using social media.