Alternative Website Performance Test Tools For SEO Audit

Website performance test tools are very important for a complete SEO audit. This is crucial in today’s competitive online world.

In today’s digital world, a slow or poorly optimised site frustrates users. It can also lead to lower search engine rankings.

However, using performance test tools allows website owners or businesses to easily find and fix problems with their websites.

Additionally, it means finding and fixing problems like slow load times. You can review your site with SEO tools for link building, backlink analysis, and search engine rankings. This also helps in following the best SEO practices.

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What is a website performance test?

Table of Contents

What is a website performance test?
Benefits of website performance test
Website performance test tools to use now
Conclusion
References / Resources

Website performance tests is all about being able to evaluate how efficiently a site operates under various conditions. In short, the test analyses how fast a site loads and operates across devices and browsers.

This means measuring critical metrics such as page load speed, server response time, resource management, and others elements. In fact, the test helps you identify issues that could impede the overall site performance.

For SEO audits, this process is very important. Search engines like Google rank fast, user-friendly websites higher.

Benefits of website performance test

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Website performance has direct impacts on site’s SEO rankings, user experience, and conversion rates. The fact is that such factors as your site’s loading speed, interactivity and visual stability, now influence search rankings.

Slow websites frustrate visitors. This not only leads to higher bounce rates but also reduces the time spent on the page. This will surely have direct impacts on business growth and revenue generation.

For this reason, periodic performance test is essential to ensure your website does well and outperform competitors. In short, prioritising performance means boosting SEO and enhancing user satisfaction and retention.

Website performance test tools to use now

You can use website performance test tools to get your business website ready. Website performance test tools will help you find technical problems and suggest fixes. These fixes can improve speed and stability.

The tests ensure continuous optimisation and adherence to evolving SEO standards and overall user satisfaction. Below are some of the best website performance test tools you need to check out right now:

#1]. Google PageSpeed Insights

Google’s PageSpeed Insights is an essential website performance test tool. The tool provides you a score from 0 – 100 on whether or not your website passes or fails various key performance metrics.

Google made Web Core Vitals to help check how well a site performs in search results.

With PageSpeed Insights, you can check the mobile and desktop versions of your site. You will find issues in your performance scores. Additionally, the performance tool also offers actionable tips on how to fix identified issues.

Broad analysis with Lighthouse audits & real-world data.
Actionable & tailored hints to resolve identified issues.
Core Web Vitals reports showing how your pages perform.

#2]. SEMrush Site Audit Tool

No doubt, SEMrush is a trusted name when it comes to SEO tools as it offers everything you need to for SEO strategy. It’s a powerful tool that shows you the most critical issues and how to fix them to boost your site’s SEO.

The tool offers comprehensive SEO checks by scanning for performance issues alongside broken links, duplicate content, and crawlability errors.

SEMrush Site Audit presents your SEO score as a Site Health Score. This score comes from technical issues. These include status codes, meta tags, and linking errors. It also covers structured data and errors in Javascript and CSS.

Run SEO analysis to uncover urgent technical issues.
Compares performance against rivals, identify gaps & opportunities.
Ranks issues by severity and tackle high-impact fixes first.

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#3]. Pingdom Tools

Another great tool for website speed and performance test, Pingdom is a free tool to analyse your site’s load speed, and fixes to make them faster.

The SEO tool provides different website monitoring tools. These include a website speed test tool and an uptime monitoring tool, among others.

Deep insights on what you can improve on your site.
Monitor your website from different parts of the world.
Assigns scores for caching and cookie usage + improvement tips.

#4]. GTmetrix

GTmetrix is another trusted website monitoring tool to check out with servers all around the world. The tool integrates Google Lighthouse and PageSpeed Insights data with proprietary grading for a holistic view.

GTmetrix provides a full report and grade for the performance of your site when you enter your website URL. It lets you see load time, issues that need to be fixed, and what resources are consuming the most server load.

Detailed website performance & optimisation fixes.
Visualise load sequences to pinpoint slow-loading elements.
Monitors performance & measure the impact of optimisations.

#5]. WebPageTest

WebPageTest is an open-source and free-to-use website performance test tool for a comprehensive performance test. The tool lets you monitor site performance, Lighthouse scores, Web Core Vitals, visual comparison, etc.

It also lets you check your website from mobile or desktop. You can choose different locations around the world.

Simulates user experiences from different regions.
Advanced customisation for deep testing under specific conditions.
Comprehensive performance test, displays a visual timeline.

#6]. Ahrefs Site Audit

Ahrefs offers a complete suite of SEO tools to uncover your website critical SEO issues and hidden opportunities. It lets you scan your website for 170+ technical and on-page SEO issues to get a comprehensive website analysis.

Get your website pages will get scanned to identify all possible technical and on-page SEO issues, and recommendations on how to fix them.

Deep crawl analysis to identify technical issues.
Automates recurring site checks for consistent monitoring.
Detailed reports on SEO issues & tips to fix them.

#7]. SEOSiteCheckup

SEOSiteCheckup is trusted by more than 15,000 SEO professionals using the platform for SEO audit. The SEO tool also helps website owners with organic web traffic and monitors your website for common SEO issues.

This tool lets you visualise what your site looks like in Google’s search results. Also, it gives you a full list of recommendations for issues such as meta title, meta description. However, there are other great SEOsitecheckup alternative tools out there that you can also use.

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Keep track of weekly changes in more than 30 SEO variables.
Get SEO grade from 0-100 + actionable insights on what to fix.

Conclusion

Website performance test tools are indispensable for any SEO audit, offering actionable insights to enhance speed, usability, and search rankings. In short, these SEO tools can help grow your local SEO and boost your revenue.

Tools like Google PageSpeed Insights and GTmetrix provide granular data on Core Web Vitals. However, SEMrush and Ahrefs integrate performance checks with broader technical SEO audits.

Prioritising these metrics ensures alignment with Google’s algorithms and improves user retention. Investing in regular site auditing not only resolves existing issues but also prevents future critical issues, and boost site visibility.

Platforms like WebPageTest and Pingdom enable global testing and uptime monitoring, crucial for maintaining reliability. Meanwhile, Ahrefs facilitate developer-friendly optimisations and automated reporting.

For business owners, the correlation between performance and conversions cannot be overemphasized. This is because faster sites drastically reduce bounce rates, increase engagement, and easily drive revenue.

By leveraging tools that offer historical tracking such as GTmetrix, teams can measure progress and justify ROI on optimisations.

Ultimately, the tools highlighted here cater to diverse needs, from freelancers to enterprises. Whether you focus on Core Web Vitals, competitor benchmarking, or accessibility, integrating these into your SEO strategy ensures a robust, high-performing website.