Best Ways to Write a Lead Nurturing Email

No doubt, email marketing offers a cost-effective way for businesses to communicate. But how do you write a lead nurturing email?

According to Statista – best platform for data and stats, email marketing revenue was estimated at more than 10 billion U.S. dollars in 2023.

Additionally, as at 2022, the worldwide number of email users was forecast at 4.3 billion. However, this figure is set to grow to around 4.6 billion by 2025.

But what does this mean for businesses? It means email marketing still offers an opportunity for businesses to reach acquired and potential customers.

Therefore, it’s safe to say that email marketing is still relevant and stylishly thriving, and business owners should continue to leverage its popularity.

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How to write a lead nurturing email

Table of Contents

How to write a lead nurturing email
Strategizing lead nurturing emails
References / Resources

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Email has become an essential communication tool for individuals and businesses. It’s fast, reliable and portable with several great benefits.

Businesses and individuals can use email to communicate and exchange important information. If you are running a business, emails should be an integral part of your communication channels.

However, being able to create captivating marketing emails is essential nowadays to be able to fully leverage email marketing to boost sales.

So, how do you write a lead nurturing email? First of all, you have to be able to focus on who your lead is and what your goal is for contacting them.

This is essential thing to consider before you start writing a lead nurturing email. Also, don’t spam leads with countless emails.

As a matter of fact, email flooding is does more damages to nurturing than you can imagine. Below are the best ways to write a lead nurturing email:

#1]. Choose a purpose

As a business owner, you can use email for many different purposes, including contacting suppliers, staff as well as customers. However, it’s important to always have a goal in mind for your message.

This is one of the best ways to write a lead nurturing email. Creating nurturing emails can take a lot of effort, but the end results are worth it.

The purpose of your email could be about introducing a new product, offering a discount, or even answering an FAQ. You can even use email to share other great content to keep your audience engaged.

#2]. Personalize your message

Another thing you should consider is to make sure that you personalize the greeting and subject line of your email message.

It’s important to be aware of the fact that a lead nurturing email begins with a captivating subject line and a personalised welcome.

#3]. Address main points

Lead nurturing emails help you build trust and convert prospects into customers and this is why you should always address the main points.

It’s important to let your audience understand how your product or service can improve their life if they were a customer. There is the need to point out a problem that they have that your service r product can solve.

#4]. Incorporate testimonials

Testimonials have become an essential marketing tool for brands to convince lead to take action. You should always include testimonials in your lead nurturing emails as they have proven to be effective.

The fact is that knowing that someone else was pleased with your product or service grows the lead’s trust in your business. Mind you, a good testimonial is short and to the point.

Additionally, you can also use testimonials to amplify and emphasize the core message or the value proposition of your product or service.

#5]. Share knowledge

Sharing a knowledge bomb could also help when it comes to lead nurturing emails. With this, you can include important info or data such as infographics.

Additionally, you can include a unique piece of data or research. It will provide your lead with something they’ll keep with them as they move through the sales funnel.

#6]. Make use a CTA

A CTA is a call to action – a word or phrase that tells your target audience what to do next. You can incorporate a clickable CTA button into your email and link the button to a landing page of your product.

With this a CTA button, you will be able to inspire your lead or target audience to take a desired action. Also, it’ll encourage your lead to interact with your business and push them toward a conversion.

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#7]. Make it ease to unsubscribe

Making it easy for people to unsubscribe from your mailing list is very important if you want them to trust your brand. This is sound marketing sense that will give your lead a positive experience of your brand.

Bear in mind that leads that have no interest in your products or services can’t be nurtured into customers. Therefore, allowing those people to unsubscribe means you will be able to focus your attention on good leads.

The fact is that making it hard for people to unsubscribe will have negative impact on deliverability and response rates. Subscribers may mark your emails as spam or even complain about your brand.

#8]. Do follow up

Your first email is meant to lay the groundwork for establishing a relationship with your prospects. Once you sent initial pitch email, you need to do follow-up and track what happens next.

Follow-up emails are also essential in order to re-engage non-responsive leads and strengthen the relationship. By doing so, you will be able to move the opportunity toward the end goal – conversion goal.

Strategizing lead nurturing emails

As a matter of fact, a potential customer’s first interaction with your business is just the beginning. You need to cultivate stronger connections with your leads by sending them customized, well-timed emails.

The primary objective of lead nurturing emails is to familiarise leads with your brand. This kind of emails will help address subscriber specific requirements as well as meeting their expectations.

With lead nurturing emails, you will be able to solidify relationships between your brand and leads to build trust and promote interaction.

Having convinced your leads, they will proceed down the sales funnel from lead to repeat customer. However, make sure you continuously engage them to build trust between leads and your business.