Top 10 Factors That Influence Online Purchase Decisions [infographic]

Internet shopping or online purchase is becoming popular not only in the UK but also in other parts of the world. The availability of fast internet connection (broadband) has contributed immensely to the popularity of online shopping.

As recently suggested by a survey from Ofcom, independent regulator and competition authority for the UK communications industries, online shopping is more popular in the UK than anywhere else.

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Consumers in the UK spend an average of £1,083 a year on internet shopping, compared with Australia which spends the second-highest at £842, the survey revealed.

Factors that influence online purchase decisions

Do you know that certain factors influence online purchase decisions? Online shopping doesn’t just happen at will, there are certain factors that influence consumers and their online purchase decisions.

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So what turns Web shoppers into buyers? What moves shoppers to actually make a purchase? It’s the biggest mystery in marketing.

However, to answer that question, Bigcommerce.com comes up with an infographic that collects data from several studies to give us the top 10 factors that influence online purchase decisions.

The below infographic highlights the most important features for stores, and how the Web and social media can convince shoppers to loosen their purse strings.

Insights into what turns web shoppers into buyers

It’s suggested that about 62% of shoppers research big-ticket items in stores before buying them online. Marketers can use these findings to shape their campaigns, tweak their websites, and leverage social media to turn lookers into buyers.

Here are some highlights of insights into what turns Web shoppers into buyers:

• 81% say friends’ social media posts directly influenced their online purchase decisions
• 64% of smartphone shoppers are hunting for electronics; 57% for groceries
• 90% of tech shoppers say they watch videos of the products they may buy